Beijing Institute of Graphic Communication (BIGC) is a comprehensive university under the joint jurisdiction of the State General Administration of Press and Publishing (SGAPP) and the Beijing Municipal Government, with the latter in the main.It was previously the Department of Printing in the Cultural Institute under supervision of the Ministry of Culture in 1958. Due to the National Adjustment of Higher Learning institutions and departments in 1961, the Culture Institute was closed. BIGC’s prototype--the Department of Printing was integrated into the Central Academy of Handicrafts and Fine Arts (CAHFA). In 1978, with the approval of the State Council, the Department of Printing branched out of CAHFA and expanded as BIGC.
With over 50 years of development, BIGC has become a media university with the coordination of engineering, humanities, management, and the arts.
Based on the principle of footing in Beijing and serving the nation, BIGC carries on the responsibility of producing high level professionals for such media and communication industries as printing, packaging, and publishing. It is among the first batch of institutions that were granted the rights to confer bachelor’s degrees in China. The university is a unit acting as vice chairman of the Education Ministry’s Printing and Packaging Academic Committee and chairman of the Printing and Packaging Academic Supervising Committee for National Junior College Education, and leader of the SGAPP’s Coordinating Panel for the National Higher Learning Publishing Discipline Construction, the SGAPP and Beijing Municipality’s Training Center for High Level Publishing and Printing Professionals, the Beijing Municipality Research Base for the Publishing Industry and Culture, and the National New Media Industry Base’s Training Center for Cartoon Creation and Art Professionals.
BIGC has formed a three-level education framework of postgraduate, undergraduate, and associate degree studies. Presently it has six graduate programs in communications, art and design, industrial management, material physics and chemistry, mechanical and electronic engineering, information signaling and processing, and business management. There are two graduate programs in publishing and twenty-two undergraduate programs. The undergraduate programs include: printing engineering, packaging engineering, polymer material and engineering, digital printing, mechanical engineering and automation, industrial design, computer science and technology, electronic information engineering, automation, digital media technology, financial management, information management and information system, marketing, editing and publishing, advertising, English, culture industry management, communication (digital publishing), art and design, painting, cartooning, and digital medium art, cartoon and digital medium art. There are eight associate degree programs. They include printing graphic information processing, printing technology, printing apparatus and technology, packaging technology and design, copy reading and plate editing, multi media design and production, electronic business, and marketing for publishing. The university has over 6,900 full time students.